365 New Orleans: Small Change Finery


365 New Orleans is focused on local artists and businesses. Every single day, for one year, a new person or place will be highlighted. Follow along on Instagram: @365NewOrleans 


Company founder and chief designer, Holly Williams, is a native New Jersian who found home in New Orleans after much soul searching across the country and abroad. She earned her BFA at Mason Gross School of the Arts at Rutgers University with a concentration in documentary photography. Williams began her jewelry line, Small Change Finery, in 2010. She now resides on a small farm, just outside New Orleans where she and her partner rescue various misfit animals.



1. What products and services do you offer? 

I design, produce and market my own jewelry line, Small Change Finery. We make unusual, nature-inspired wares. Some are cast from small, hand-formed wax or clay sculptures, others are cast using bones, teeth and other things you wouldn’t ordinarily think to wear. I find beauty in used, discarded or dead things. I really enjoy giving them new life and put a lot of thought into how to make pieces wearable without compromising their integrity. 


2. How long have you been in business? 

I’ve tinkered with jewelry making my whole life but hadn’t made anything I was really proud of until I moved to New Orleans in 2010. I discovered metal working here and fell in love with the medium. 


3. How do people find you online? 










4. What is lesser known about your business that you wish more people knew? 

I draw A LOT of inspiration from the non-profit work that I do. I’m a licensed wildlife rehabber in the state of Louisiana and spend damn near all my downtime caring for orphaned, abandoned or injured animals. I run a rehab facility called Trampled Rose Rescue & Rehab. I enjoy the work immensely and while one may think it’s a lot of cuddling cute animals, it’s really quite grueling and gritty. I find it really cathartic to hop back and forth between the two jobs. One really gives me relief from the other. I joke that I’m never not working. But it’s a labor of love. There’s truly nothing else I’d rather be doing. 


5. Lagniappe Info. 

I have a booth at Palace Market on Frenchmen Street (in New Orleans, for non-locals). We see our fair share of tourists come by from all over the world. I get a lot of repeat business from interacting with and meeting folks at markets. As a former photographer, I’m also never not snapping pictures of new creations, oddities or inspirations. My social media sites are chock full of lush, strange things. I like to think that also gets my name and work out there. We are also carried by about 25 retail stores across the country. 


Make a donation here for Trampled Rose Rescue! 



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