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After 19 years in the banking industry (shout out to Hibernians everywhere), Lisa Heindel decided that it was time to do a complete 180-degree turn and moved into the real estate world. She became an agent in 2002 and spent the next 10 years listing and selling homes and learning the ins and outs of the newest technology and how to make the consumer experience a better one.
In 2012, she struck out again, opening a boutique real estate brokerage, Crescent City Living. From the beginning, the basic tenet of the brokerage has been that buyers and sellers deserve their own agents that work 100% for them instead of spending their time trying to figure out how to make money on both sides of a deal.
1. What products and services do you offer?
Residential real estate sales and leasing. If you want to buy a house, sell a house, rent a house, we have agents that know your neighborhood.
2. How long have you been in business?
I’ve been licensed since 2002 and a broker since 2012. Over the years, the brokerage has grown, and now I have 14 agents. The brokerage started in my home office and has been a fixture on Magazine Street for 6 years now.
3. How do people find you online?
I’m a terrible Instagrammer, even though I love to take photos everywhere I go. We have a brokerage IG page at https://instagram.com/
4. What is lesser known about your business that you wish more people knew?
As a brokerage, we don’t practice dual agency, which means that my agents are not allowed to represent both the buyer and seller on a single property. I believe that is a HUGE conflict of interest for a REALTOR because you can’t give 100% representation to two different clients with diametrically opposed goals. It’s kind of like hiring the same attorney to represent you and the person you are suing. Someone is going to be mad at the end of the day, thinking they got the short end of the stick, and we’d like our clients to leave happy.
Also, it’s interesting to me how many buyers and renters are unaware that they won’t pay out of pocket to use an agent. While nothing in life is free, a good buyer’s agent is about as close as you can get.
5. Lagniappe Info.
It’s a family affair at Crescent City Living – my daughter, Leslie Heindel, (Editor’s Note: that’s me!), has worked as a licensed real estate agent here since 2014.
Our brokerage is unique in the sense that our agents are a collaborative group. Many offices, people feel competitive against each other. Here at Crescent City Living, our agents want to help one another.
You can check out some of our amazing neighborhood videos on YouTube!
Drop by Crescent City Living and say hello to Lisa at 5918 Magazine St.